With that positive take in mind, it is important to consider that in such uncertain times like this, it may not be easy for everyone to be able to emotionally or mentally invest in themselves enough so they’re able to rediscover unknown sides of them. The impact has required direction attention to necessary changes in the way we are operating, but it’s also provided an opportunity to completely wipe the slate clean and ask, ‘what can I be doing differently and better than I’ve ever done before?’ It’s unprecedented, but that doesn’t mean it has to be all bad.” I wasn’t expecting it, but I’m doing a complete overhaul. “A time to reconsider, re-plan, reinvent, strategize, audit, and restart. How can we do things differently? What we’ve been doing so far that can be improved? What new skills can we invest in and how can we reinvent ourselves? Collectively as well as personally, these questions have been on everybody’s mind.ĭavid Alhadeff of The Future Perfect from New York talked to Sight Unseen and called this time ‘an opportunity’. This global pandemic has also been a time to rediscover and re-imagine. In places where the lockdown restrictions are easing down, employers have asked their teams to come in shifts and groups so social distancing can still be practiced.Īs WFH becomes a norm and people learn to overcome its challenges, many designers will need to find ways to work without a commute, in the presence of roommates or kids, or having to juggle work-life balance a bit more on the hourly. Going forward, as more and more businesses realize that remote working is doable and social distancing protocols still remain in place even after lockdown eases, WFH may become a permanent reality for some.
Finding a place in your home where can you work diversion-free, investing in a stable internet connection, and then finding the discipline to actually work from home – it has been a struggle for many. While a significant majority of graphic designers from around the world were already working from home as freelancers, there are those for whom this was an entirely new thing. We use this opportunity to take a look at how the pandemic and then the ensuing lockdown affected and continues to do so, the work and personal lives of graphic designers. Developing brand foundations and a narrative rooted in the consumers’ desires for tranquility and escape, we worked to position Corona as both timeless and timely, nodding to its historic roots while adding freshness that appeals to today’s consumer.As countries like Denmark, Germany, and Austria – among others – begin to ease their lockdowns, things are beginning to return to a semblance of ‘normal’ (whatever that used to mean).
We started from the ground up, crafting a holistic strategy that outlined the brand’s right to win in emergent culture. To take Corona to the next level, LPK took a three-pronged approach: simplifying the brand for greater impact, amplifying its most distinctive assets and contemporizing to widen its appeal. But as the category has crowded and consumer expectations have shifted, even the iconic Corona brand needed finessing to remain highly relevant. As a light, cerveza-style beer in America’s market of mostly domestic, heavier brews, the brand has always brought something distinctive and alluring to the table-often associated with lively boat rides and lone beach chairs. When Constellation Brands came to LPK, they were looking to make more of Corona’s equity.
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